Playable Brand Experiences
You watch video.
You listen to audio.
You play a Ludio.
A ludio is a short, skill-based game built around one brand message: the format people opt into instead of skip.
Not a hunch about fun
The Play Effectiveness Framework maps game mechanics to the research on what actually holds attention and changes behaviour.
45s
Median play timeFlow
Full engagement happens when a challenge is matched closely to someone's skill, not too easy, not too hard.
60/40
Brand / activationThe 60/40 rule
Long-term brand building and short-term activation both move revenue, in roughly that ratio.
3
Parts, one systemMental availability
Brands grow by being easy to notice and easy to buy, not by asking for deeper loyalty.
1
Message per gameAutonomy
People stay longest with things they chose to do. Anything that feels done to them gets tuned out fastest.
Attention is rented.
Play is kept.
The default
Push a message at someone, measure how many looked away last.
Ludio
Give someone a reason to stay for 45 seconds on purpose.
One system,
three parts
The platform, the unit, and the read on a single campaign.
Platform
Ludium
Where every campaign gets briefed, built, and launched: the system the other two products live inside.
Unit
Ludio
One playable moment built around a single brand message; this is what the audience actually plays.
Read
Ludo
AI insight that turns in-game behaviour into what to say next, not just a completion rate. See the dashboard
